Subsource Introducing: Confidential. Collective

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Confidential. Collective

Based in America, Confidential. Collective is the brainchild of Shelby Fyre and Ashley Roth. After Shelby thought of a t-shirt design she decided to run it past her best friend, and soon to be co-founder, Ashley. The initial idea blossomed into what is now a multi-media and fashion collective producing high quality products. The meaning behind the name was an experiment to see how well they could do without anyone knowing who had created it, explaining the slogan “For Those Who Know”. Shelby and Ashley both work 40+ hours a week at their day jobs but somehow find the time to manage the collective, which is a statement to their passion and determination to develop their business and creative visions.

 

As time passed, more people started realising that it was us two who were running things behind the scene, but we still receive emails & messages on our Facebook from people who only use male pronouns to talk to us. It’s honestly funny that people assume it’s a male running this haha. This is also our first interview, the first insight we’ve ever given anyone, & the first time we’ve publicly announced who we are. So HI BOYS! Sorry to burst your bubble, but it’s run by two girls! 😉

 

Although the team behind Confidential is small,  they value quality. The man behind the printing of their clothing is Robert Phillips (R&J printing) and they have recently added a 3rd full-time member to the confidential team in Carlos Galvan. The collective also worked with an artist named Paul Gori, who drew their latest t-shirt design “Oh my god, everyones a DJ”.

We value quality in everything we do. When printing merchandise, we only print on high quality material. Sure, we could be making a lot more money by printing on a less expensive tshirt brand, but then the quality of our product would suffer, and that’s the last thing we want. All of our products are manufactured stateside to ensure that we are putting out a product that is up to our standards. When it comes to music, you can also expect quality. We take a lot of pride in what we do, which I feel is directly related to the quality of merchandise & music we put out as well.

The founders of the collective have always had an interest in bass music, being producers themselves (Synstance & Siren). When they created the collective, the primary goal was to earn enough money to fund the creation of a record label, so their ventures in promoting, and plans to release, music via the collective’s imprint, come as no surprise (Confidential. Sound – see below for more info). Confidential has plans to launch a new interview series which will concentrate on drawing attention to some of the differences people face in the music scene, and what we can all do to address those issues. Confidential will also be starting a monthly radio show on Fly High Society, featuring mixes from both the co-founders of the crew and various guest artists. The two-boss ladies behind the collective clearly have a high work-rate and clear ambitions to continue creating, whether that be in the fashion, music or elsewhere. A little birdie told me they are also working on a collaborative project with UK based record label, Encrypted Audio.

I’d love to throw a show in the future, combining both the fashion & musical side of things, but that’s definitely a long-term objective. One of our main long-term objectives is becoming a platform that anyone can go to, to find new music, interviews with artists of all kinds, & of course clothing as well. I feel like we’re already getting there, but there’s a lot more we have in store to show you all.

 


Confidential. Collective have just launched a new range of limited edition stickers as of today, with the aim of using the profit to fund an upgrade for their soundcloud account, enabling them to continue providing new and regular music content. $10 will get you the sticker pack, a code for a $5 coupon towards your next order at the confidential store and an exclusive track. Or you can just grab the stickers and the track for only $5 , without the coupon code.

(Shipping for this package is not currently available outside of the US, but if you e-mail them they are willing to work out shipping costs) – confidentialcollectiveclothing@gmail.com

Browse the Confidential clothing store here

Go to the new sticker pack

 

 


Confidential. Sound

Confidential. Collective have deep roots within bass music. Recently they have launched a new project, Confidential. Sound, which serves as a promotional DJ mix series, giving the multi-purpose brand more depth, identity and for those who know, relate-ability. Confidential have also got plans to release music via their own imprint later this year.

The whole mix series was just a matter of time. We’ve always been supporters of this music. This year we announced the Confidential. Sound series as an introduction to the music side of things, with plans for actual releases later this year.

Confidential. Sound 001: Introspekt

 

 

Confidential. Sound 002: Whatley

 

Confidential. Sound 003: Glume

 

 


INTERVIEW: SHELBY FYRE

(Co-founder of Confidential. Collective and producer/DJ in her own right, known as ‘Synstance‘)


How did Confidential come into existence? And what inspired the name? 
 Confidential. Collective came into existence in August of 2014. I had a half ass idea for a shirt, & decided to run it past my best friend, Ashley Roth. From there we turned my half ass idea into something we both loved, & that’s where it all began. Ashley is also the co-founder of Confidential. There wouldn’t be any of this without all of the hard work she does. She also adds an amazing balance to some of my ideas, most of which are just madness haha. She’s basically the Mala to my Coki. When we were thinking of a name, Confidential. Collective came naturally. I guess you could say it was kind of a social experiment, to see how well something could do without anyone knowing who had created this. At first, we didn’t want anyone to know who was behind any of this. Our slogan also represents that, “For Those Who Know”. Of course, some of our close friends knew it was us behind it, but most people didn’t. We began reaching out to all of our customers early on, to keep them in the know of upcoming products & sales. This lead to us building an incredible customer base, that has continuously supported us from day 1. As time went on, more people started realizing that it was us two who were running things behind the scene, but we still receive emails & messages on our Facebook from people who only use male pronouns to talk to us. It’s honestly funny that people assume it’s a male running this haha. This is also our first interview, the first insight we’ve ever given anyone, & the first time we’ve publicly announced who we are. So HI BOYS! Sorry to burst your bubble, but it’s run by two girls 😉
Where is Confidential based?
Confidential is based in America. Our printer, Robert Phillips of R&J printing, is in Southern California. The artist who drew our “Oh God… Everyone’s a DJ” tshirt, Paul Gori, is also based in Southern California. He just recently designed another amazing shirt for us, so stay tuned for that! Ashley & myself (Shelby Fyre), are both Southern California natives, but moved away last year. I am currently in New York, & Ashley is in Denver. We also added Carlos Galvan to the team last year, & he is based in Denver as well. Being so spread out has made business more tough then before, but it’s allowed us to reach new markets that we weren’t reaching when we were in Southern California. Skype meetings have become essential to say the least haha.
What are Confidential’s core values? 
  We value quality in everything we do. When printing merchandise, we only print on high quality material. Sure, we could be making a lot more money by printing on a less expensive tshirt brand, but then the quality of our product would suffer, an
d that’s the last thing we want. All of our products are manufactured stateside to ensure that we are putting out a product that is up to our standards. When it comes to music, you can also expect quality. We take a lot of pride in what we do, which I feel is directly related to the quality of merchandise & music we put out as well.
What inspired you to launch the Confidential. Sounds: mix series? 
The whole mix series was just a matter of time. We’ve always been supporters of this music, & when we started, the end game was to make enough money to fund a record label. This year we announced the Confidential. Sound series as an introduction to the music side of things, with plans for actual releases later this year.
In your opinion, what are the benefits of having fashion + music under the same Confidential platform? 
In my opinion, I feel like it draws different crowds to your brand. After being apart of the bass music scene for so many years, I’ve witnessed a lot of musical outlets, wether it be records labels or promoters throwing shows, really pigeonhole themselves into only reaching one crowd. That was the last thing we wanted. You’ll see us promoting and releasing a wide variety of sounds, as well as a wide variety of clothing and accessories that will appeal to multiple crowds.
Are there any future plans to get involved with any other forms of entertainment, art or media projects? 
 I slightly touched on this during the last question, but yes, we have plans for music releases, on both digital and physical formats. I’d love to throw a show in the future, combining both the fashion & musical side of things, but that’s definitely a long-term objective.

 

Can you give us an idea of some of your other long-term objectives?  
Hmmm, this is a tough one. One of our main long term objectives is becoming a platform that anyone can go to, to find new music, interviews with artists of all kinds, & of course clothing as well. I feel like we’re already getting there, but there’s a lot more we have in store to show you all. I’m really excited about an upcoming interview series were starting, which is concentrated on bringing attention some of the differences we all as people face in this scene, and what we as a scene can do to help improve these issues. We’re also starting a monthly radio show on Fly High Society, which will feature mixes from myself (Synstance), Ashley (Siren), and some phenomenal guest artists. Last but not least, we’ll be working on a collab with Encrypted Audio later this year. Definitely keep your eyes open for that one 😉
What producers/DJs should we keep an eye on? 
 Ashley – Glume, Gundam, Ironsoul, Jook, Samba
Shelby – Trisicloplox, Introspekt, Aftee, Rare92, Saule
What advice would you give to any young people looking to start up their own movements? 
Don’t give up. Seriously. There have been so many times where I’ve personally wanted to break down and cry. I feel like there’s a misconception behind starting your own business, like “Oh so many people do this, it can’t be too hard.” It is the hardest thing I have ever done in my life, but at the end of the day it’s all worth it. There is no instant success, things take time. When we first started, Ashely & I both worked 40 hours a week at our day jobs, just to fund a project that we had no clue would even work or not. We’ve been lucky to have seen some success, with 3 different shirts selling out, sometimes within just a week, but don’t let that trick you. We still work our day jobs, on top of spending countless hours when we get off work, working on more stuff for Confidential. It isn’t easy, but damn it’s worth it. Just having something to feel passionate about, and knowing that you created it? It’s an unreal feeling.
Is there anything else you’d like to add? 
I’d just like to give a huge thanks to everyone that supports what we do, especially during this transition to be more musically oriented. It’s been crazy watching the numbers increase weekly, while still having the awesome customer base that we had when we first started. Keep your eyes on us, we won’t disappoint 😉

 

 


 

contact information and social media links:

confidentialcollectiveclothing@gmail.com (Apparel/etc)

confidentialsounds@gmail.com (Music) 

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